Here, we will introduce some easy ways to write an attractive description of your company. Once you've created a company description, you can use it for all other job posts!
Let's look at one of Wantedly's posts!
1. WHAT WE DO
Wantedly is a social networking and recruitment platform that connects companies and talent who share the same values and vision. We currently provide two main products, Wantedly Visit and Wantedly People.
・For the "WHAT" section, write about the current situation of your company.
・You might want to start with an "Our company began when...", but let's save that for the next section. For this first phrase, it's best to keep it as a short and concise description of your company.
Wantedly Visit allows you to discover and visit companies who share your values. We have around 30,000 companies registered on our service, most of whom are startups or SMEs with big dreams for the future. Working together we pursue a simple goal: increase the number of people who enjoy their work.
Wantedly People is a business card scanning app that organizes your contacts and helps you maintain your network. With over 100 million business cards scanned and counting, we are strengthening and deepening the connections between people.
We believe in boldness. We are committed to creating a world where work drives passion and that means going abroad and taking on new challenges. We currently have offices in Tokyo, Singapore, and Hong Kong, and we are continuing to grow!
・Here, you should write about what businesses you are focusing on.
・To make it easier for the reader, you can write it up in bullet points:
2. WHY WE DO
Create a world where work drives passion
・We recommend writing your vision or concept in a short statement at the beginning of this section.
This literally translates to “Increase the number of people whose hearts dance due to work”. Simply put; we want to help you find work that you love.
Traditional matching between employers and job seekers happens based on salary and benefits. We believe this draws talent away from where it can flourish. Bringing the correct talent to a job that suits their values and inspires them, will enable them to unlock their true potential.
For the job seeker, we know there is a company out there who wants you for who you are. For the company, we know there is a candidate who loves what you do. Our vision of the future is one where they can easily find each other, and together we can build a world where work drives passion.
・After introducing your company's mission or vision, take some time elaborating on it here.
・Here are some possible good ways to start your sentences: "We want to accomplish...", "We created this company to...", "We want to become..."
3. HOW WE DO
At Wantedly, we want to have a visible impact on society. We want to change the way we find work and put people in positions where they can thrive. If we can produce real results at work then that will take us ever closer to our purpose. If we can understand how we produced those results, we can realize how we improved upon ourselves and grew. For us, that is what makes our "hearts dance" at work.
To help us do the above, we have tried to create an organization that allows each individual to focus, produce results, and then realize their growth. In order for this to happen at work, we need Autonomy, Mastery, and Purpose.
This is when members can use their working environment to act upon the decisions they made independently. Letting people make decisions, and then take ownership of those decisions is key to allowing people to produce results. If you are constantly being micromanaged you cannot focus.
Being good at something makes people happy. So, we hope to create an organization where people can feel and see themselves improving and growing. Understanding your growth, and how you achieved it is key!
To create a world where work drives passion! We believe in this. If you do too, come and work with us!
・Here you should write about what you are doing now to accomplish the goals and visions you mentioned earlier.
・Rather than specifics of your business, write about your company culture (what kind of people are at your company, your company values, etc.) to help give the reader a clear image of what working at your company is like.
These are the "What", "Why", "How" sections of Wantedly.
Use this as a format for creating a Job Post that shows how lovely your company is!